2022 is coming to an end and the holiday season is only weeks away… yes, you read that correctly, the holiday season is only WEEKS away.  That means that your customers are preparing to begin their Christmas shopping and it is your job to make their experience as easy and

The numbers don’t lie when it comes to creating an SMS Marketing Strategy: Consumers spend on average 4.5 hours per day on their mobile phones Consumers check their phones 85 times per day SMS open rates average 98% 78% Australians own a smartphone With this in mind, it’s important to

Take your SMS channel to the next level this Black Friday and Cyber Monday by incorporating these holiday marketing tips to ensure you capture your subscribers’ attention, while also keeping them engaged beyond the holiday season. Grow An SMS Subscriber List with Exclusive Black Friday Offers In the e-Commerce world,

With 52% of consumers preferring SMS over other methods of communication, it’s important to keep your SMS strategy, and overall copywriting, on point. SMS is a great communication channel in terms of speed of consumption and penetration, meaning SMS enables brands to share important information about their services or products,

It’s that time of the year again when retailers around the world are preparing for one of the biggest spending weekends on the calendar, Black Friday & Cyber Monday. If you’re a self-proclaimed shopper, you will know this is the best time to start preparing for the gift-giving season while

If you’re part of the beloved Apple community, you would know just how often iOS changes come about. With the latest update, iOS 16, data privacy and the way consumers use their iPhone is about to be shaken up. While these moves are great for consumers and their concerns around

If you’re sending your customers SMS messages, you’re already ahead of the game. While open rates for emails are currently between 20-25%, open rates for text messages continue to remain an impressive 98%. SMS marketing is great at cutting through the noise and earning your customer’s attention, though, if you’re

The beauty industry is growing at a rapid rate, despite the multiple challenges both salons and cosmetic retailers have faced over the past two years. Consumers are rushing at the opportunity to jump on the latest beauty trend or discover the newest niche product to add to their collection and

Customers may be familiar with email spam, the equivalent of junk mail, including the added danger of being a tool used by scammers to distribute viruses or obtain personal information. But scam also unfortunately exists in the mobile world, with spammers now making use of text messages to disturb unwitting

In a world where consumers have their phones within arm’s reach at all times, SMS is one of the easiest ways to connect with your audience. With a 98% open rate & majority of messages being opened within 3 minutes, it’s no surprise that it has quickly become one of