Have you kicked off your SMS marketing strategy for 2023?! Get chatting with your customers by building a strong audience that your brand can engage with and nurture through the use of SMS
By now, brands are truly aware SMS marketing is nothing new, however, it still poses large untapped potential, with an impressive open rate of 98% (in comparison to emails, 34%).
Take some time this year to grow your SMS subscriber list and take your communications to the next level. So where should you start?
Here’s a quick snapshot before we dive deeper. Grow your SMS subscribers from:
- Website visitors
- Welcoming your new subscribers
- Optimising your checkout to collect SMS subscribers
- Use emails to increase opt-ins
- Cross-promote & invite SMS opt-in across social media or live chat
Capture your SMS subscribers from website traffic by using a pop-up
If your website is already receiving consistent and healthy traffic, optimise that opportunity by engaging your customers with a pop-up.
Make sure your pop-up stays on brand and blends in seamlessly with your website and of course, make sure it is mobile-optimised.
Always ensure your pop-up clearly outlines your shopper’s consent – this will help with SMS compliance.
A great way to ensure customers are filling out their appropriate details is by offering an incentive when they sign up i.e. “Receive 20% OFF your first order when you sign up!”
Some other incentives also include:
Welcome your new subscribers
Sending a welcome text once a person becomes your new subscriber ensures better long-term brand engagement.
It is the first crucial step of introducing yourself to your new leads and immediately sets the tone to establish instant rapport to build brand loyalty.
This is also the perfect opportunity to set expectations on what you can offer them and how often you will be texting them.
Optimise your checkout to collect SMS subscribers
For customers, when adding to cart, filling out their personal and shipping details to complete their purchase, as well as providing their phone numbers, seems to be a natural step.
Optimising your checkout and collecting checkout subscriptions can be one of the easiest ways to grow your SMS subscriber list.
Use emails to increase SMS opt-ins
While your email and SMS subscriber list should be treated separately, converting your email subscribers to SMS can be as simple as sending a well-crafted email.
We suggest using a double opt-in when acquiring new subscribers (a pop up for example) having your subscribers opt-in to receive both email and SMS.
This will ensure the quality of your customers in order to build long-term success.
Cross-promote & invite SMS opt-in across social media or live chat
There are so many benefits to a cross-promotion. Promote the launch of your new SMS marketing channel on Twitter, Facebook and Instagram in order to capture new SMS subscribers.