After recent end-of-year celebrations and a few big nationwide holidays–from Black Friday and Cyber Monday to Boxing Day–Australian businesses saw a huge return on their SMS, with increased click-through and an all-time high for increased revenue.
So, how do you keep the momentum going that you gained during the holiday period? January and February can often be seen as a lull period for many retailers, but this doesn’t mean the same for your marketing.
Let’s explore how to capitalise on your brand’s end-of-year success so you can gain a head start this year.
Create A Seamless Experience
Mobile phones have changed the way we all shop and interact with our favourite brands. Customers are relying on their mobiles to shop online, find the best deals in-store and place click-and-collect orders. The lines between e-commerce and retail have been blurred in customers’ minds and they are no longer considering the two as separate experiences.
Creating a seamless experience is as easy as ensuring your site’s mobile accessibility is at its best while delivering deals to your customers that they can spend in-store or online.
Segment Your Subscribers
Personalisation is the key to building brand loyalty and ensuring your customers feel like VIPS. The more you grow your SMS list, the more you are able to segment your audience based on certain criteria.
For example, segment your customers based on when they joined your SMS list, when they last made a purchase, how much they’ve spent with your brand, or where they are located. This will help deliver marketing messages that are tailored to your subscribers’ individual shopping habits.
Taking a data-driven approach to your SMS campaign will ensure you’re only sending your customers content that is relevant to them, building brand loyalty and resulting in a higher retention rate.
Uncover Key Insights
Like any other marketing channel, it’s important to test certain strategies to find out what works with your customers. Do your customers respond best with images in MMS messages? Do certain CTAs increase click-through rates? Do certain days of the week or month result in higher engagement? Take a look back on the campaigns you’ve executed over the past year to see what has worked, and what hasn’t, to help you plan out your 2023 goals.
Don’t forget that if you’re wanting to test out specific strategies that you haven’t done before, Q1 is the best time to do so. The testing you do at the beginning of the year will lay the groundwork for the busiest time of the year, Q4.