It’s that time of the year again – Black Friday is just around the corner! One of the busiest times of the year for retailers around the world. It’s also a chance to build your customer base, make up for lost revenue earlier in the year and take your SMS strategy to the next level by meeting consumer demands.
There are hundreds (if not thousands) of sales being promoted throughout Black Friday and consumers are expecting a seamless and memorable shopping experience from their favourite brands. By embracing SMS marketing, you can cut through the noise and get your message across to your audience.
Ready to stand out and create an SMS marketing strategy that captures your customer’s attention and helps you hit your revenue goals? Keep reading to find out about Chatti’s top tips on leveraging your Black Friday campaign and how we can help you achieve your end-of-year revenue goals!
Grow Your SMS Subscriber List With Exclusive Black Friday Sales
Black Friday Sales aren’t typically restricted to just the Friday which is why it’s perfect to give your customers access to exclusive offers once they’re signed up to your SMS subscriber list. Consumers are price conscious around this time of the year and offering an exclusive ‘Black Friday Discount Code’ can help motivate customers to sign up (even if they are on the fence!).
Create Virtual Gift Guides
The holiday season is just around the corner and Black Friday Sales create the perfect opportunity for shoppers to get their Christmas shopping done early. Customers are shying away from spending hours browsing in stores to find the perfect gift and instead are turning to online shopping. Take the thinking away for customers by creating curated virtual gift guides and including links to them in your SMS marketing strategy.
Prepare Your Audience With Sneak Peeks
Customers will most likely be inundated with various promotions and sales over the Black Friday period. Stand out from the crowd and treat your shoppers like VIPs by providing them with sneak peeks and early access to your sales and offers. Not only does this make your customers feel special but it helps to build long-lasting relationships and a loyal customer base.
Create A Sense Of Urgency
The reason SMS Marketing is so successful is due to the high open-rate. Use this to your advantage to let consumers know that there is limited amounts of stock, deadlines for promotional offers, or special gifts for the first 100 customers. Recreating the sense of ‘doorbuster sales’ is a fun way to create excitement and convert eager customers looking for the best deals.
Cart Abandonment Reminders
Shoppers are often looking for the best deal on the products they’ve been eyeing off which means they’re jumping from site to site. Triggered cart abandonment reminders are the easiest way to recover lost revenue and remind your customers of what they’ve left in their cart. Make it easy for customers to finalise their purchase by including a link directly back to their cart. If you want to motivate customers to complete their purchase, even more, include a discount code to help stand out from your competitors.
And there we have it, our top five tips on how to make the most of the Black Friday Weekend and take your SMS Marketing Strategy from zero to hero. This time of the year is the perfect opportunity to quickly attract new customers and build up a loyal customer base. These SMS strategies will help to drive revenue and create strong SMS engagement.