8 Reasons Why You Should Use SMS Marketing

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8 Reasons why SMS Marketing

Not Implementing SMS Marketing Into Your Campaigns?

Here’s 8 Reasons Why You Need To Now!

The increasing number of mobile phone users is opening up an entirely new channel for businesses to reach their audiences. SMS Marketing is becoming one of the most effective ways of communicating with customers, regardless of where they’re located in the world.

At Chatti, we believe SMS Marketing should be an essential part of every marketing strategy, because if your customers are texting, then why aren’t you?

If you’re still thinking about implementing SMS marketing, we’ve covered 8 reasons why you should be!

1. It’s Direct

Unlike other forms of marketing, SMS easily cuts through the noise of competitors and the need to fight for attention as it is delivered directly to consumers. With a 98% open rate, it’s clear why SMS is such an effective form of communication.

2. It’s Simple

The beauty of SMS marketing is that it’s brief and straight to the point, which is exactly what consumers are after in this fast paced, on-the-go world. The simplicity and reach of text messages are one of the reasons they’re becoming increasingly popular.

3. It’s Personal

Consumer expectations are increasing and along with that is the need to create personalised marketing campaigns. SMS allows you to send messages directly to consumers’ personal devices which creates an immediate sense of intimacy.

4. It’s Trackable

Tracking meaningful ROI is one of the most important parts of marketing and fortunately enough SMS allows you to easily monitor and measure the performance of each campaign. The valuable data provided will help you improve future campaigns and offer more value to your customers.

5. It’s Cost Effective

SMS marketing is one of the most affordable forms of communication, especially when compared to traditional marketing. With the cost coming in at just a few cents per message, it can be easily squeezed into the marketing strategy without having a huge impact on budget.

At Chatti we have introduced our price beat guarantee to save our customers money while increasing their communication.

6. It’s Easily Integratable

A major benefit of SMS marketing is its ability to be easily integrated with other campaigns and strengthen existing channels. Do you have a blog post you want your customers to read? Or a flash sale happening? Send customers a simple follow up to remind them.

7. It Improves Customer Loyalty

The best way to build brand loyalty is by getting to know your customers and understanding their needs and wants. By offering them sales, discounts and content tailored specifically to them, you will increase the potential of return customers.

8. Its Timely Approach

Everybody knows the saying ‘time is money’ and SMS marketing is the quickest way to send straight to the point messages in bulk. A huge benefit is being able to easily schedule SMS messages ahead of time, allowing you to simply organise your marketing campaigns far in advance. 

Whether you’re sending out a message globally or engaging with consumers down the road, SMS Marketing is highly effective and should be an essential part of your marketing strategy. If you still need reasons to be sold, chat to one of our Chatti experts to see how we can help connect with your customers or start your free trial today.

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