The ACMA SMS Sender ID Register is live now. Unregistered sender IDs are being labelled “Unverified” on your customers’ phones.

Australian Carrier

ACMA Sender ID Register · Now enforced

Your brand just turned into “Unverified”. We turn it back.

From 1 July 2026, Australian carriers stamp every unregistered alphanumeric sender ID as “Unverified” on the handset. Chatti is an Australian SMS carrier with direct ACMA integration. We submit your registration near-instantly and get your brand name back in front of customers.

Certified Australian carrier

Direct ACMA integration

Full API & platform access

9:41

Sunshine Unverified

Your appointment is confirmed for tomorrow. Reply to reschedule…

Sunshine Verified

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Registered with Chatti

What actually changed

The rules on branded SMS changed on 1 July 2026

The ACMA SMS Sender ID Register is part of the Government’s Fighting Scams initiative. Here’s what it means for your messages, in plain terms.

A new national register

Alphanumeric sender IDs, the brand name at the top of a text like ASTON or SUNSHINE, must now be registered with the ACMA to display as your business name.

“Unverified” is live

From 1 July, any unregistered alphanumeric sender ID is over-stamped as “Unverified” on recipients’ devices, and some carriers may filter or block it entirely.

Long codes are exempt

Standard mobile long numbers and short codes aren’t affected. This is only about branded, alphanumeric sender IDs. Not sure which you use? We’ll check for you.

It’s not too late

1 July was the start of enforcement, not a cut-off. You can still register, and every hour showing as “Unverified” costs open rates and trust. Speed matters now.

Who we are

An Australian carrier with a global backbone

Chatti is one of the largest SMS providers in Australia, running on tier-one global international infrastructure with over 1 million business customers routing through it. We combine global reach and pricing with a local, ACMA-integrated presence built for Australian compliance.

Certified Australian telecommunications provider, participating in the Sender ID Register

Direct, automated integration into the ACMA registration system with real-time updates and ongoing compliance status updates.

Enterprise SMS platform plus a full REST API for developers

Real people who understand Entity Associates, telco-partner rules and valid use cases.

Global

Tier-one international SMS reach

Local carrier & ACMA-integrated

API

Full REST API & platform access

24/7

Delivery you can monitor live

Fast-track process

From “Unverified” to registered, fast

Most providers hand you a form and a queue. Because Chatti is integrated directly with the ACMA, we submit on your behalf near-instantly and guide you through every requirement.

Free consult & audit

Book a 20-minute call. We review the sender IDs you send from, flag which need registration, and confirm your ABN or non-ABN path and any Entity Associate relationships.

ABN · non-ABN · partner

Near-instant submission

We submit your Brand and each sender ID straight into ACMA through our integration, with valid use cases mapped correctly the first time to avoid rejections and delays.

Direct ACMA submission

Verified & monitored

Your authorised representative confirms via ACMA Assist, your brand name displays again, and you track delivery and status live in the Chatti platform.

Live status tracking

July offer · New customers only

Fix your Sender IDs. Fly further.

100,000

Earn up to 100,000 Qantas Points

Move your business messaging to Chatti in July 2026 and earn Qantas Points as you go, on top of registering your sender IDs and our price-beat guarantee. Chatti is a Qantas Business Rewards partner, so your SMS spend earns points for your business.

A business must be a Qantas Business Rewards member to earn Qantas Points. Chatti customers earn 2 Qantas Points per $1 spent on SMS. Members who sign up and spend $1,000 in their first 90 days receive 25,000 bonus Qantas Points. New customers who move their SMS traffic to Chatti across July and August 2026 and spend $5,000 within their first 3 months receive a bonus 100,000 Qantas Points. Membership and points are subject to Qantas Business Rewards terms; points offered under Chatti’s terms. Claims must be made directly to Chatti. See full offer terms.

How the points stack up

2 ptsper $1 spent on SMS

+25,000bonus points when you spend $1,000 in your first 90 days

Up to
100kMove your SMS traffic to Chatti across July and August and spend $5,000 in your first 3 months to receive a bonus 100,000 Qantas Points!

Free consultation

Talk to a Sender ID expert today

Book a free 20-minute consultation. We’ll tell you exactly which of your sender IDs need registering, what evidence ACMA wants, and how to handle Entity Associate and telco-partner requirements, whether you become a customer or not.

Straight, practical advice on your specific setup

No obligation, get clarity even if you stay put

Same day available

Calendly inline embed slots here

Prefer to talk now? Call 1300 CHATTI or email hello@chatti.com

Common questions

Sender ID registration, answered

Does this apply to my messages?

If you send SMS to Australian mobiles with a branded name at the top, an alphanumeric sender ID like MYGYM or CITYCAVE, then yes. If you only send from a standard long number or short code, the register doesn’t apply. In a consult we’ll confirm exactly what you send from.

What happens if I don’t register?

From 1 July 2026, carriers replace your unregistered sender name with “Unverified” on the recipient’s device, and some may filter or block the message. Your messages still send, but your brand recognition, open rates and customer trust take an immediate hit.

Is it too late to register now?

No. 1 July was the start of enforcement, not a deadline to register by. You can register at any time, and once approved your business name displays again. The sooner you submit, the sooner “Unverified” disappears, which is why our fast-track exists.

I don’t have an Australian ABN. Can I still register?

Yes. There are separate paths for ABN holders and for non-ABN / international entities, plus an Entity Associate path for partners and wholesalers sending on another brand’s behalf. As a certified Australian carrier we handle all three and advise on the right one for you.

How fast is Chatti’s submission?

Because we’re integrated directly with the ACMA system rather than filling in forms, we submit your Brand and sender IDs near-instantly. Final approval involves your authorised representative confirming via ACMA Assist. We guide you through that step so it doesn’t stall.

Do I have to switch providers to use Chatti for registration?

Book a free consult and we’ll advise on the best route for your situation. If you move your SMS to Chatti and qualify, you could earn an additional 100,000 Qantas Points on top of the 25,000 standard bonus, plus our price-beat guarantee.

This page is general information, not legal advice. For the official rules, see the ACMA SMS Sender ID Register.

Get your brand name back on the screen

Book a free consultation or start your fast-track registration today. Australian carrier, direct ACMA integration, expert advice, and up to 100,000 Qantas Points when you switch this July or August.

Chatti is an Australian SMS carrier with global reach and direct ACMA Sender ID Register integration. Enterprise messaging platform, full REST API, and expert local support.